Master in International Olive Oil Marketing

In this module, you will learn how to design effective sales strategies for olive oil, both in domestic and international markets. You will explore how to identify business opportunities, understand current trends in the olive oil sector, and segment your customer base.

We will analyze the main sales channels—direct sales, online, HoReCa, gourmet shops, and more—and how to negotiate with distributors and retailers.

The goal is for you to gain a clear and practical understanding of the commercialization process and learn how to manage your sales and business
relationships professionally.

This module will help you understand how to build and manage a strong EVOO brand. You will learn how to define your product’s unique value, develop a coherent brand image, and implement effective communication strategies.

We will explore how to create a digital marketing plan, collaborate with chefs and industry influencers, and use comarketing to boost brand visibility.

You will also work on audience segmentation, measuring  return on investment (ROI), and adjusting your marketing spend according to the stage and needs of your project.

This module provides a comprehensive and practical overview of the EVOO export process. You will learn how to properly manage documentation, customs procedures, Incoterms, and the certifications required to operate safely in international markets.

We will cover how to prepare commercial samples, participate in trade fairs, adapt labeling for different countries, and comply with international regulations (ISO, IFS, BRC, SOIVRE, etc.).

You will learn how to select strategic markets, identify distributors, and build effective commercial networks.

The module includes templates, checklists, and practical tools, as well as exclusive access to masterclasses with export managers, distributors, and brand development experts.

This hands-on module allows you to directly apply the knowledge acquired throughout the Master’s program to your own professional project, with personalized guidance from experts in the olive oil sector.

You will have access to two one-on-one sessions:

• Professional Application Session
  You will adapt the contents of the Master’s program to your specific context as a producer, marketer, or brand owner. This session provides strategic guidance for making key decisions before starting your Final Master’s Project.
• Final Mentoring Session
  You will present your project with an executive focus and receive professional feedback. Outstanding projects may receive special  recognition for their quality.

The Final Master’s Project (FMP) is not an academic paper, but a real-world export or commercialization plan designed for implementation in your business or entrepreneurial venture.

You will be provided with a clearly defined evaluation rubric and a final review session with practical guidance.